About

As Featured In

ABOUT FOUNDER + CEO

Sabrina Naomi Wheeler

Early Life and Entrepreneurial Beginnings

Born in Honolulu, Hawaii, but raised primarily in New England, Sabrina’s nomadic upbringing helped her cultivate a talent for connecting with people from all walks of life. Naturally inclined to pave her own path, she began college at 16 and ventured into entrepreneurship at 20. She partnered with a prominent tech mogul to co-found Rosa Farms, a health and wellness brand + retail store, where she served as Chief Operating Officer.

Passion for Cannabis and New Career Path

Sabrina’s prior experience in the health and wellness space sparked her interest in cannabis as a healing herb. Her passion for the industry and desire to launch a new career path led her to Los Angeles only two weeks after cannabis went recreationally legal in California. The burgeoning industry offered Sabrina the opportunity to use her past experience and expert interpersonal skills to grow her career and personally help others on their healing journeys.

Mastering the Cannabis Supply Chain

Since 2018, Sabrina has gained experience at every stage of the cannabis supply chain, from her initial position as a sales trainer and events liaison in the retail arena to working at multiple startups as a territory manager to helping scale California-based company Old Pal into an MSO with seven states under their belt. That’s where she found her true passion – helping legal cannabis companies expand into new territories and spreading the healing powers of plant
medicine.

Leadership and Growth at Stone Road

Her latest venture is Stone Road, where she joined as Director of National Brand Expansion in early 2022 and quickly rose to the position of Chief Operations Officer. Sabrina has been instrumental in scaling Stone Road both in California and nationwide, spearheading deals in Michigan, New York, New Mexico, Massachusetts, and beyond. The avant-garde brand is now featured in over 350 retail outlets, with many more on the horizon.

Personal Interests and Future Innovations

Sabrina calls Los Angeles home, but you’ll often find her traveling across the country to help scale cannabis businesses and consult on projects in emerging markets. When she’s not on the move, she enjoys practicing yoga, paddle boarding in the ocean, experimenting with biohacking techniques, and staying active in the great outdoors. She’s also exploring innovative ways to bridge cannabis with the emerging Web3 landscape.

Testimonials

What People Say About Sabrina

"I’ve invested in multiple projects with Sabrina, and each time, my return has increased. She’s a rare talent who combines creative brilliance as a marketer and merchandiser with a sharp understanding of the profit-driven side of her business model. Her work ethic is impressive, but what truly sets her apart is her unwavering focus on turning over dollars.”

Andrew Bachman Serial Entrepreneur & Investor

“Sabrina has a well-informed and pragmatic view of the industry. Considering she's worked in almost all areas of the supply chain she deeply understands the consumer and the retail buyer. These insights are priceless when facing major decisions like new product launches, SKU selection for out-of-state partners and general pricing analysis. Plus, she's a whiz with retail and trade marketing, even on a tight budget!"

Lex Corwin Founder + CEO of Stone Road

“There is no one I trust more with my projects than Sabrina. Her expertise is unmatched, her advice is invaluable, and her attention to detail far surpasses the standard. She is never not thinking about opportunities to improve the businesses she works on, leaving each project she touches measurably stronger than they were before -- in scope, organization, and, most of all, finances. She is an expert at making businesses leaner and more profitable. Beyond all of that, she is a hard working and kind person who is a pleasure to work with. If you trust her expertise and instincts, she will not steer you wrong.”

Emy LaCroix Director of Writing + Brand Management

“Sabrina lights up any room she walks into and radiates with positive energy. She is professional, yet fun to work with and makes people feel special. She has been a genuine and refreshing force in the cannabis from my experience.”

Ray Daily Founder of Gray Area